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Demanding Young Customers Drive Highly Customized Products

Demanding Young Customers Drive Highly Customized Products

Young consumers insist on speed of delivery, quality, and value — they also prefer products that are highly customized. The millennial generation (born between 1981and 1998) in particular, is accustomed to “on demand” access to information, products, and services, creating a highly self-focused generation with expectations for instant gratification and personalized attention. This generation has grown-up with continuous internet access, online shopping, and companies like Amazon and Pandora, which anticipate their preferences and make suggestions based on past searches and purchase trends.  Delivering Excellence News is reporting weekly how these trends are impacting omni-channel and e-commerce organizations processes.

Consciously or subconsciously, such experiences train consumers to expect personalized attention in all of their purchasing decisions. This heightened level of customer demand, however, creates many logistical challenges for manufacturers.  Customer collaboration on new product design is especially important in industries with mission critical or capital intensive products, like A&D, industrial equipment or material handling, among others. Manufacturers of these highly specialized products with critical specifications benefit from the involvement of their customers. The end user always provides valuable insights about real-life needs and field conditions. 

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Delivering Excellence details programs which enable companies to design innovative route distribution solutions that enhance safety and productivity. Delivery routes with a variety of lightweight and ergonomically-designed solutions allow companies to move more loads with less physical stress delivering workplace safety and productivity.

Magline, Inc. is providing the newsletter which synopsizes the important news and developments touching the materials handling aspect of business. Leaders are looking for a competitive advantage, have dynamic and experienced sales forces, and have a corporate culture which is customer-focused and intent on building long-term relationships with satisfied customers.

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About Magline

Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Recently named one of the Great Supply Chain Projects of 2013 according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline is at the forefront of developing products that address the unique material handling requirements from distribution centers to delivery. Magline is the leader in hand trucks worldwide and has a strong dealer base in various regions domestically, as well as internationally. Magline was named a finalist in the MHI Innovation Award.

Follow Magline on Twitter at @MaglineInc



Media Contact
Company Name: Magline Inc.
Contact Person: Andrea Horner, Vice President For Marketing
Email: Send Email
Phone: 800-344-3646 x209
Address:1205 W. Cedar St.
City: Standish
State: Michigan
Country: United States


February 2018
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