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Atlatl Software Reveals Critical Nature of Visual Sales Process

December 18
17:18 2018

In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, Marc Murphy, CEO of Atlatl Software is joined by James Townsend, Atlatl Software Director of Product Strategy and Zac Cooper Director of Sales. In this recent episode, the three leaders talked about the real value of visual configurations. To view the video, go to:

Murphy noted, “As we are on the market talking with customers, we see two different and distinct assessments of the value of visual configurations. One coming from the sales team, and the other coming from the engineering and manufacturing side.”

Townsend shared, “The visual sales process is really revolutionary in that it helps the engineers more than you think. The engineers really struggle today with gathering information from customers, gathering information from clients, and supporting sales. With the visual process, the engineers have all that information captured during sales engagement directly from the customer; then the benefit is the visual lends the engineers to that exact replication of what the customer is intending so that what sales has promised aligns with what the product is going to be delivered. So, what you see is what you get.  That what we really strive here.”

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics.

About Open Mic: Manufacturing Industry Conversations

This weekly video chat is an opportunity to explore a wide variety of topics, industrial themes, and best of breed practices. The entire series continues to offer unique and accessible insight by two of the most dynamic industrial thought leaders.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware

Media Contact
Company Name: ATLATL Software
Contact Person: Chris Beaudin
Email: Send Email
Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States